Thursday, December 4, 2008

This ad is advertising Chesterfield cigarettes. It uses very Christmassy colors to attract the reader and makes the reader excited. And when people are excited, they usually want to buy everything and take unnecessary risks. Smoking may give you pleasure at the beginning, but it also gives you cancer. There is also diversion, because the ad looks so attractive that no-one will care if it causes harm to your body. It is also targeted towards older men, because of the traditional picture and the text which is more formal, who usually don't know so much about the harm of smoking. It is also timed right, because Christmas is on its way. It says that if you smoke, you will have pleasure on Christmas day. So people who feel down or bored will go for Chesterfield cigarettes for "consolation and joy." Also, the cigarettes have "attractive cartons that appeal to everyone," so that people will want to send them for presents. The picture also looks like a normal American family buying a Christmas tree, so that will probably appeal to normal men who live an average life and smoke cigarettes for a support. The ad could state how there should be a limit to how much you should smoke to be more truthful, but that way, they probably wouldn't sell as many cigarettes.

1 comment:

  1. Great ad that illustrates the timing ad. This could be a good one for the contest...

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